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JioHotstar bags the digital rights of India-England series

JioHotstar has secured the exclusive digital streaming rights for India's upcoming five-Test cricket series against England, commencing on June 20, 2025, at Headingley, Leeds. This arrangement is part of a sublicensing deal with Sony Pictures Networks India (SPNI), which retains the television broadcast rights for the series.
The collaboration between JioStar (the joint venture of Disney and Reliance) and SPNI ensures that cricket enthusiasts can access the matches both digitally via JioHotstar and on television through Sony's channels. This dual-platform approach aims to maximize audience reach and enhance viewer engagement.
This strategic partnership reflects a broader trend in sports broadcasting, where major media entities collaborate to deliver comprehensive coverage across multiple platforms, catering to the diverse preferences of modern audiences.